Specialization 02
BBA Marketing Digital
Marketing, strategy and digital transformation
Build your ability to design high-performing marketing strategies, lead digital transformation and make data-driven decisions.
- Next intake: November 2026
- Live, remote classes
- Evening and weekend classes
This program is for…
This specialization is for students with a background in marketing, communication, sales, management or equivalent programs.
Curriculum
- Strategic Management
- Corporate Governance & Risk Management
- Business Simulation & Decision Making
- Leadership & Change Management
- Professional Ethics & Compliance
- Advanced Consumer Behavior & Customer Insights
- Strategic Brand Management
- Marketing Analytics & CRM
- Digital & Social Media Strategy
- Capstone Project – Applied Business Project
Skills developed
Marketing strategy, brand management, customer data analysis, CRM, digital marketing and leadership.
Degree awarded
Bachelor of Business Administration (BBA), parcours Marketing Digital – ESTIAM.
Admission requirements
The programs are open to candidates who have completed two years of higher education in a field relevant to the chosen specialization.
Eligible profiles:
- BTS holders.
- Students who have completed a Bac+2.
- Holders of an equivalent qualification, subject to a review of their application.
Each application is assessed to check that the candidate’s academic background matches the program’s prerequisites.
Tuition provided by an advisor
Tuition and payment options are presented to you during a call with an academic advisor.