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Bachelor & BBA ESTIAM · November 2026 intake

e-MBA · next intake December 2026

Professional Certificate

Step 02 of the AI & Data Pathway

Generative AI for Professionals

From basic AI use to expertise your company recognizes.

Who it is for: Managers and working professionals.

Next intake · January 2027

  • 4 weeks
  • Live + replays
  • January 2027

Before / After

Before

  • AI used haphazardly
  • No business use cases
  • Skill not recognized

After

  • Prompt engineering mastered
  • Workflows tailored to your job
  • Recognized in-house as an AI profile

What you will be able to do

  • Advanced prompt engineering
  • AI workflows specific to your profession
  • HR, finance and marketing applications
  • Automate business processes
  • Choose the right AI tools
  • Anticipate tomorrow’s uses

Week-by-week programme

  1. Week 1

    Advanced prompt engineering: structuring, iterating, evaluating answers.

    What you produce: A prompt library for your profession.

  2. Week 2

    Business use cases: HR, finance, marketing, customer relations.

    What you produce: Three documented use cases.

  3. Week 3

    Automating a business process with generative AI.

    What you produce: A process automated and tested.

  4. Week 4

    Choosing the right tools, measuring the gains, anticipating tomorrow’s uses.

    What you produce: An AI adoption plan for your team.

Concrete result

You become the go-to AI profile in your company.

Certification

Certification

One MUniversity certificate per programme, verifiable by QR code and shareable on LinkedIn. The full pathway also gives the pathway certificate.