Executive Impact Certificate · Digital Marketing & Growth
Attract, convert and retain your customers through digital.
Target audience: Marketing and sales managers, SME leaders, entrepreneurs, community managers.
Next intake · January 2027
- 3 months
- 3 modules of 15 hours
- Live
- €540
The 3 modules
Digital marketing strategy
Module 1 · 15 h
- Objective
- Build a digital strategy.
- e-MBA equivalence
- e-MBA Leadership & Innovation · module 3 (Marketing strategy and business development)
- Input · what you learn
- Positioning; personas; customer journey; choice of channels.
- Output · what you produce
- A digital marketing plan.
- Hands-on workshop
- Building personas
Acquisition, content and AI
Module 2 · 15 h
- Objective
- Attract and convert.
- Input · what you learn
- Search engine optimization; social media; online advertising; AI-assisted content creation.
- Output · what you produce
- An acquisition plan and an editorial calendar.
- Hands-on workshop
- Designing an advertising campaign
Growth, data and customer retention
Module 3 · 15 h
- Objective
- Grow and retain.
- Input · what you learn
- Growth marketing; CRM; automation; performance indicators.
- Output · what you produce
- A marketing dashboard.
- Hands-on workshop
- Campaign performance analysis
What you will be able to do
- Build a digital marketing strategy.
- Launch effective campaigns.
- Measure and improve performance.
Among the program’s professors
Jihene Sebai
MarketingAssociate Professor (HDR) in Management Science, Université Paris-Saclay
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Khaled Koubaa
DigitalThe Metaverse Unlocked
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Speakers may vary from one cohort to the next.
Bridge to the e-MBA
Principle: a module validated in an Executive Impact Certificate is recognized when it is equivalent to a module of the chosen e-MBA. Participants do not have to retake it. Holders of a certificate without an equivalent module benefit from facilitated admission to the e-MBA.
- Recommended e-MBA: Leadership & Innovation for Africa
- Recognized modules: 1 module (module 3)
Certification
Certification
One certificate per validated module + the final Executive Impact Certificate, verifiable by QR code and shareable on LinkedIn.
Frequently asked questions
Who are the Executive Impact Certificates for?
For executives, managers, senior leaders and entrepreneurs who want to quickly master a specific challenge without committing to a full e-MBA.
How much time do they take?
3 months, with one 15-hour module per month, live in the evening and at the weekend. Sessions are recorded.
How much does a certificate cost?
€180 per month, i.e. €540 for the three modules.
Can I go on to an e-MBA?
Yes. Validated modules that are equivalent to those of the chosen e-MBA are recognized: you do not have to retake them.
When does the next intake start?
In January 2027.
Which certificate will I receive?
One certificate per validated module, then the final Executive Impact Certificate, verifiable online by QR code.